Tour Package Design Course

This short course covers the full cycle of creating a tour package, with applications to nautical and coastal tourism. You will study the evolution of the package holiday and current consumer trends; the segmentation of international traveler profiles; the components of a package, from transport and accommodation to transfers and complementary services; the product lifecycle and destination renewal; benchmarking; supplier selection, rate negotiation, allotment contracts and release policies; technical itinerary design with realistic timings and contingency margins; mapping and geolocation tools; detailed costing, value-based pricing and break-even analysis; currency risk; commissions and discount policies; and the marketing and operation of the finished package.

What sets this course apart: a hands-on approach to designing unique itineraries that balance attractions, activities and rest; practical supplier negotiation to secure preferential rates on accommodation, transport and activities; pricing strategies that combine costs, margins and perceived value; an introduction to digital tourism marketing through social media, email and online advertising; attention to booking management and customer service from reservation to the end of the trip; and an applied final module in which you design, cost, market and plan the operation of a package, including nautical experiences.