Professional Diploma in Nautical Tourism Marketing
This professional diploma gives you the key tools to grow businesses and destinations in nautical tourism. You will learn to research and segment the nautical market, build a differentiated brand and offer, rank with nautical SEO and content, grow communities and manage reputation on social media, run performance campaigns that convert into bookings, automate CRM and loyalty programs, sell through direct and partner channels, and apply the legal and sustainability framework of the sector in an annual marketing plan.
Prior knowledge check
These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.
You are starting from scratch in this subject. The program is designed precisely for that.
What is the Professional Diploma in Nautical Tourism Marketing?
This professional diploma prepares you to plan and run marketing for charter companies, marinas, sailing and water sports operators, cruise products and nautical destinations. You will study the structure of the sector, market research, social listening and predictive segmentation, buyer personas and the omnichannel customer journey, value propositions, brand architecture, pricing and packaging, nautical keyword research and technical and local SEO, content operations and digital PR, social media strategy, influencers and social commerce, online reputation, Google Ads, social ads, landing pages and conversion tracking, CRM, email and multichannel automation, loyalty and referral programs, OTAs, brokers and B2B partnerships, and the legal, safety and sustainability rules that shape what you can promise.
What sets this professional diploma apart: a fully nautical focus that applies digital marketing to marinas, charter, cruises and water-based experiences; a data-driven approach from market sizing and seasonality to dashboards with CAC, LTV and repeat rate; complete coverage of acquisition channels, from SEO and content to paid search, social ads and remarketing; a strong emphasis on customer experience, reputation and loyalty before, during and after the trip; a commercial view of OTAs, brokers, partners and international markets; and an integrative project in which you build a 360° audit and an annual marketing plan with budget, KPIs and schedule.
Program highlights
- Nautical focus: marinas, charter, cruises, water sports and nautical destinations.
- Market intelligence: segmentation, buyer personas, customer journey and seasonality.
- Nautical SEO and content: keyword research, technical and local SEO and digital PR.
- Performance marketing: Google Ads, social ads, landing pages and conversion tracking.
- CRM and loyalty: automation, email, WhatsApp, referral and membership programs.
- Integrative project: 360° audit and annual marketing plan with budget and KPIs.
Syllabus of the Professional Diploma in Nautical Tourism Marketing
8 modules. Select a module to see its content.
Nautical tourism market intelligence and predictive segmentation
- 1.1. Structure of the sector: marinas, charter, shipyards, leisure ports, cruises and complementary services
- 1.2. Applied research: desk research, social listening and competitor analysis by geographic cluster
- 1.3. Advanced segmentation: demographic, behavioral, psychographic and by purchase intent
- 1.4. The nautical buyer persona: jobs to be done, pains and gains and decision criteria for maritime experiences
- 1.5. The omnichannel customer journey: discovery, booking, on board and after the trip
- 1.6. Demand sizing: seasonality, price elasticity and windows of opportunity
- 1.7. Actionable insights: hypotheses, prioritization and a 90/180/360-day growth roadmap
- 1.8. Analysis of market data and tourism information sources
Strategic branding, positioning and nautical offer architecture
- 2.1. A differentiated value proposition: hard and emotional attributes and proof of credibility
- 2.2. Competitive positioning: red and blue oceans and perceptual maps by segment
- 2.3. Brand architecture: masterbrand, sub-brands, service lines and co-branding
- 2.4. Product and experience design: packages, routes, add-ons, upgrades and personalization
- 2.5. Pricing and packaging: anchors, bundles, basic yield and cancellation policies
- 2.6. Maritime storytelling: destination, crew, safety, luxury and sustainability narratives
- 2.7. Communication manual: tone, key messages, claims, disclaimers and visual consistency
- 2.8. Design of value-added nautical packages and products
Nautical SEO and high-performance editorial strategy
- 3.1. Sector keyword research: intent, local long tail and clusters by nautical offer
- 3.2. On-page SEO: architecture, internal linking, E-E-A-T and semantic optimization
- 3.3. Technical SEO: indexing, Core Web Vitals, schema, internationalisation and local SEO for marinas and ports
- 3.4. Content marketing: guides, comparisons, itineraries, FAQs and trust content
- 3.5. Content operations: calendars, briefs, editorial procedures and quality control
- 3.6. Link building and digital PR: partnerships with media, tourism partners and relevant listing sites
- 3.7. SEO measurement: dashboards, organic cohorts, attribution and cannibalization control
- 3.8. Optimizing content for voice and local search
Social media, community and reputation management in nautical destinations
- 4.1. Platform strategy: Instagram, TikTok, YouTube and LinkedIn by objective and audience
- 4.2. Community building: user-generated content, ambassadors, clubs, social loyalty and community dynamics
- 4.3. Content production: formats, scripts, visual storytelling and moments on board
- 4.4. Influencers and creators: selection, contracts, KPIs, whitelisting and brand safety
- 4.5. Social commerce: catalog, bookings, DM-to-book and customer service automation
- 4.6. Online reputation: reviews, professional responses, NPS and CSAT and crisis protocols
- 4.7. Social media governance and compliance: permissions, image rights, music and advertising rules
- 4.8. Managing nautical influencers and content creators
Performance marketing: paid search, social ads and conversion optimization
- 5.1. Media plan: objectives, funnel, audiences, creatives and budget by cohort
- 5.2. Google Ads for nautical tourism: search, Performance Max and booking-intent strategy
- 5.3. Social ads: Meta, TikTok and LinkedIn (B2B) with interest and signal targeting
- 5.4. Landing pages and CRO: propositions, A/B tests, booking UX and critical friction points
- 5.5. Tracking and analytics: events, conversion API, UTM governance and practical attribution
- 5.6. Smart remarketing: behavior-based sequences and decision windows
- 5.7. Continuous optimization: KPI tree, learning agenda and controlled scaling
- 5.8. A/B testing and landing page optimization
CRM, automation and loyalty of the nautical customer
- 6.1. CRM design: pipeline, lifecycle stages and lead scoring for bookings
- 6.2. Advanced email marketing: segmentation, personalization, deliverability and testing
- 6.3. Multichannel automation: email, WhatsApp, SMS and chat with rules and service levels
- 6.4. Loyalty programs: memberships, referrals, recurring upselling and customer value
- 6.5. Customer success in nautical tourism: onboarding, pre-boarding, on-board support and after the trip
- 6.6. Basic revenue management for experiences: capacity, demand forecasting and dynamic pricing
- 6.7. Dashboards: CAC, LTV, churn, repeat rate, margin per package and cohorts
- 6.8. Referral and customer ambassador programs
Omnichannel sales and the tourism distribution ecosystem
- 7.1. Sales channels: direct, OTAs, agencies, brokers, local partners and marketplaces
- 7.2. E-commerce strategy: experience pages, bundles, payments, financing and cross-selling
- 7.3. Channel management: parity, inventory, commissions and availability control
- 7.4. B2B partnerships: hotels, airlines, yacht clubs, events and maritime MICE
- 7.5. Sales management: negotiation, contracts, service levels and joint campaign planning
- 7.6. Operations and service quality: standards, experience checklists and incident control
- 7.7. International scaling: localization, source markets, seasonal offers and pricing by country
- 7.8. Agreements with agencies, OTAs and booking platforms
Legal framework, sustainability and integrative nautical marketing project
- 8.1. Applicable legislation: licenses, insurance, civil liability and navigation rules
- 8.2. Permits, protected areas and good practice: safe operation and responsible communication
- 8.3. Sustainability and ESG: low-impact offers, ethical narratives and risk-free green claims
- 8.4. Reputational risk management: crisis management, media response and playbooks
- 8.5. Integrative project I: 360° audit of market, brand, channels, content and performance
- 8.6. Integrative project II: annual marketing plan with budget, KPIs and operating schedule
- 8.7. Presentation of the integrative project and measurement plan
- 8.8. Executive presentation: professional pitch, reporting and defense before an academic or business panel
Duration and format of the Professional Diploma in Nautical Tourism Marketing
It is 800 hours. Tell us how many you can study each week and we will tell you when you will really finish.
This is the pace at which most students finish. It fits well with the installment plan.
Academic leadership and faculty
The Navalis teaching team: working professionals who teach and supervise the programs.
Dr. Marina AlcoverAcademic Director and Head of Quality Assurance
Eng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Eng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Eng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Eng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration CoordinatorObjectives of the Professional Diploma in Nautical Tourism Marketing
Career opportunities after the Professional Diploma in Nautical Tourism Marketing
Questions about the Professional Diploma in Nautical Tourism Marketing
Nautical tourism and recreation: marinas, charter and boat rental companies, water sports and sailing operators, cruise products and nautical destinations.
It helps, but it is not essential. The program starts from market analysis and builds up to SEO, paid campaigns, CRM and analytics step by step.
Yes. You study Google Ads, Performance Max and social ads on Meta, TikTok and LinkedIn, along with landing pages, tracking and remarketing.
Yes. The final module reviews licenses, insurance, civil liability, navigation rules, protected areas and responsible green claims, so your marketing promises stay realistic.
You carry out a 360° audit of a nautical business or destination and build an annual marketing plan with budget, KPIs and schedule, which you present in an executive pitch.
Fully online, through a virtual campus available 24/7, with live sessions that are recorded and tutorials with the teaching staff.
The professional diploma comprises 800 hours of study across 8 modules of about 100 hours each and ends with a final project. You can progress at your own pace within the schedule set when you enroll.
More programs in Communication and marketing
Admission process
No waiting for a call back. If your documents are in order, you can enroll in the same session.
- Profile: aimed at marketing and communication professionals specializing in the nautical and tourism sector, owners and entrepreneurs of nautical businesses, destination managers promoting nautical tourism, travel agencies and tour operators diversifying their offer, and graduates in tourism, marketing or communication. A degree in marketing, tourism, business administration or a related field, or experience in marketing, tourism or the nautical sector, is recommended, together with user-level digital skills.
- Language: sufficient command of English to follow the classes and the technical documentation.
- Technical resources: a computer with a stable internet connection, an up-to-date browser and a camera for live sessions and project presentations.
- Admission: online application, review of your profile and a short interview with the academic team.
- 01ApplicationYour details, background and documents.
- 02Instant reviewWe check that everything is complete and in order.
- 03EnrollmentChoose full payment or instalments and reserve your place.
Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.
Ask us before you enroll
Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.