Sustainable Seafood Marketing Course
This course prepares you to design and communicate a sustainable seafood offer. You will study seafood consumer behavior, ecolabels such as MSC and ASC, brand building and origin storytelling, traditional and digital sales channels, and how to communicate sustainability with verifiable data and without greenwashing.
Prior knowledge check
These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.
You are starting from scratch in this subject. The program is designed precisely for that.
What is the Sustainable Seafood Marketing Course?
This short course prepares you to design and communicate a sustainable seafood offer. You will study the behavior of fish and shellfish consumers, ecolabels and certification schemes such as MSC and ASC, brand building and origin storytelling, traditional and digital sales channels, and how to communicate sustainability with verifiable data without falling into greenwashing.
What sets this course apart: genuine specialization in marketing applied to fish, shellfish and seaweed; a clear understanding of what ecolabels guarantee and how to use them; honest communication built on verifiable environmental claims; current channels including retail, food service, direct sales and e-commerce; and a practical case in which you write a marketing plan for a sustainable seafood product.
Program highlights
- Genuine specialization: marketing applied to fish, shellfish and seaweed.
- Certification: what ecolabels guarantee and how to use them.
- Honest communication: verifiable environmental claims, without greenwashing.
- Current channels: retail, food service, direct sales and e-commerce.
- Consumer insight: purchase motivations, barriers and willingness to pay.
- Practical case: a marketing plan for a sustainable seafood product.
Syllabus of the Sustainable Seafood Marketing Course
5 modules. Select a module to see its content.
The seafood market
- 1.1. Seafood production and consumption
- 1.2. Consumption trends
- 1.3. Value chain and margins
- 1.4. Competition and substitute products
- 1.5. Market segmentation
Consumers and sustainability
- 2.1. Purchase motivations and barriers
- 2.2. Perceptions of fishing and aquaculture
- 2.3. Sustainability as a purchase attribute
- 2.4. Price and willingness to pay
- 2.5. Market research
Certification and ecolabels
- 3.1. The MSC ecolabel for fisheries
- 3.2. ASC certification for aquaculture
- 3.3. Organic production
- 3.4. Other labels and consumer guides
- 3.5. Cost and return of certification
Brand, product and channels
- 4.1. Positioning and value proposition
- 4.2. Origin and producer storytelling
- 4.3. Packaging and labeling
- 4.4. Retail, food service and direct sales
- 4.5. E-commerce and social media
Responsible communication
- 5.1. Truthful environmental claims
- 5.2. Greenwashing: risks and examples of bad practice
- 5.3. Data and traceability for communication
- 5.4. Relations with media and influencers
- 5.5. Practical case: marketing plan for a sustainable seafood product
Duration and format of the Sustainable Seafood Marketing Course
It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.
This is the pace at which most students finish. It fits well with the installment plan.
Academic leadership and faculty
The Navalis teaching team: working professionals who teach and supervise the programs.
Dr. Marina AlcoverAcademic Director and Head of Quality Assurance
Eng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Eng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Eng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Eng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration CoordinatorObjectives of the Sustainable Seafood Marketing Course
Career opportunities after the Sustainable Seafood Marketing Course
Questions about the Sustainable Seafood Marketing Course
No. The course starts from the fundamentals and applies them to the seafood sector.
It explains what each scheme requires and how certification is communicated, but certification itself is granted by independent certification bodies after an audit.
Communicating environmental benefits that are exaggerated or unproven; the course teaches you how to avoid it.
Yes. You study e-commerce, social media and direct sales.
You design a complete marketing plan for a sustainable seafood product.
Fully online, through a virtual campus available 24/7, with live sessions that are recorded and tutorials with the teaching staff.
The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with an applied practical case. You can progress at your own pace within the schedule set when you enroll.
More programs in Communication and marketing
Admission process
No waiting for a call back. If your documents are in order, you can enroll in the same session.
- Profile: aimed at people with training in marketing, business administration, communication, food science and technology, marine sciences or a related field, or with professional experience in the fishing or food sector, including producers, retail buyers and founders of seafood brands.
- Language: sufficient command of English to follow the classes and the technical documentation.
- Technical resources: a computer with a stable internet connection, an up-to-date browser and a camera for live sessions and project presentations.
- Admission: online application, review of your profile and a short interview with the academic team.
- 01ApplicationYour details, background and documents.
- 02Instant reviewWe check that everything is complete and in order.
- 03EnrollmentChoose full payment or instalments and reserve your place.
Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.
Ask us before you enroll
Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.