Experience Marketing and Promotion Course
This course teaches you to design, communicate and sell experiences that people remember and recommend. You will learn how to turn a product or service into an experience with a clear value proposition, how to research the market and price your offer, how to build a brand and content around it, how to promote it through social media, creators and reviews, and how to sell it through partners and CRM while keeping the service promise you make.
Prior knowledge check
These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.
You are starting from scratch in this subject. The program is designed precisely for that.
What is the Experience Marketing and Promotion Course?
This short course covers the full cycle of marketing an experience, from concept to repeat booking. You will study the experience as a product, advanced audience segmentation and jobs to be done, value proposition and positioning, the end-to-end customer journey, market research and competitive benchmarking, product design, pricing and packaging, brand identity and experience storytelling, content and SEO for experiences, platform strategy, community, influencers, reviews and social commerce, and finally distribution, partners, CRM, operational quality, compliance and business KPIs.
What sets this course apart: it treats an experience as something you must both promote and deliver, so marketing and operations are worked on together; it insists on realistic promises, verifiable claims and clear policies; it gives equal weight to research and validation before spending on promotion; it covers the practical channels experience businesses actually use, from OTAs and hotels to creators and DM-to-book; and it ends with an applied project in which you build an integrated promotion plan for a real or realistic experience.
Program highlights
- Experience as a product: perceived value, memorability, emotion and differentiation.
- From research to offer: benchmarking, product design, pricing, packaging and pilots.
- Brand and storytelling: tone, narrative arcs, hosts, rituals and authenticity.
- Content and local SEO built for experiences, with evergreen and campaign pieces.
- Social media, creators, community and reviews managed with clear protocols.
- Applied project: an integrated promotion plan with partners, CRM and business KPIs.
Syllabus of the Experience Marketing and Promotion Course
5 modules. Select a module to see its content.
Foundations of experience marketing, value proposition and customer journey design
- 1.1. The experience as a product: perceived value, memorability, emotion and competitive differentiation
- 1.2. Advanced audience segmentation: profiles, motivations, jobs to be done and purchase triggers
- 1.3. Value proposition and positioning: benefits, proof of credibility, narrative and minimum viable offer
- 1.4. End-to-end customer journey: discovery, consideration, booking, consumption, post-experience and recommendation
- 1.5. Offer architecture: packages, add-ons, upgrades, policies, operational limits and realistic promises
Market research, benchmarking and building a marketable product
- 2.1. Applied research: desk research, interviews, surveys, social listening and intent analysis
- 2.2. Competitive benchmarking: positioning maps and comparisons of offer, price, reputation and channels
- 2.3. Product design: themes, routes and itineraries, scripting, timings, capacity and logistics
- 2.4. Pricing and packaging: cost structure, margin, anchoring, bundles, basic yield management and cancellations
- 2.5. Market validation: prototypes, pilots, A/B tests of the offer and learning through iteration
Branding, storytelling and content marketing for experiences
- 3.1. Brand identity: tone, aesthetics, codes, promises, consistency and editorial guide
- 3.2. Experience storytelling: narrative arcs, scenes, micro-rituals, the host or guide and authenticity
- 3.3. Evergreen and campaign content: guides, itineraries, FAQs, comparisons and trust-building content
- 3.4. Multimedia production: photography, short video, copy, scripts, UGC and control of usage rights
- 3.5. SEO applied to experiences: keyword clusters, local SEO, on-page, internal linking and basic schema
Digital promotion channels: social media, influencers, community and reputation
- 4.1. Platform strategy: objectives, formats, frequency, series and multichannel consistency
- 4.2. Community and engagement: dynamics, moderation, participation, contests and ambassador programs
- 4.3. Influencers and creators: selection, briefs, contracts, KPIs, whitelisting and brand safety
- 4.4. Reputation and reviews: collecting feedback, professional responses, reputational crises and protocols
- 4.5. Social commerce and conversion: DM-to-book, links, landing pages, friction and trust signals
Sales, partnerships, quality operations and final integrated promotion project
- 5.1. Distribution and partners: agencies, hotels, OTAs, brokers, DMCs and collaboration agreements
- 5.2. CRM and loyalty: segmentation, email marketing, referrals, memberships and post-experience follow-up
- 5.3. Operational management and service promise: SOPs, checklists, training, coordination and incident control
- 5.4. Sustainability and compliance: verifiable claims, permits, insurance, privacy and risk management
- 5.5. Business KPIs: occupancy, margin, NPS/CSAT, repeat business, reputation and executive reporting
Duration and format of the Experience Marketing and Promotion Course
It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.
This is the pace at which most students finish. It fits well with the installment plan.
Academic leadership and faculty
The Navalis teaching team: working professionals who teach and supervise the programs.
Dr. Marina AlcoverAcademic Director and Head of Quality Assurance
Eng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Eng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Eng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Eng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration CoordinatorObjectives of the Experience Marketing and Promotion Course
Career opportunities after the Experience Marketing and Promotion Course
Questions about the Experience Marketing and Promotion Course
To build lasting emotional connections between a brand and its audience through memorable experiences that create value and loyalty.
No. Examples often come from tourism, leisure and nautical activities, but the methods apply to any business that sells experiences, events or services.
It helps, but it is not essential. The course starts from the fundamentals of the experience as a product before moving on to channels, sales and measurement.
Yes. Module 2 covers pricing, packaging and validation, and module 5 covers partners such as hotels, agencies and OTAs, as well as CRM and loyalty.
You build an integrated promotion plan for an experience, covering offer, content, channels, partners, service promise and the KPIs you will use to track it.
Fully online, through a virtual campus available 24/7, with live sessions that are recorded and tutorials with the teaching staff.
The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with an applied project. You can progress at your own pace within the schedule set when you enroll.
More programs in Communication and marketing
Admission process
No waiting for a call back. If your documents are in order, you can enroll in the same session.
- Profile: aimed at entrepreneurs and business owners who want to stand out through memorable experiences, marketing and communication professionals, event and tourism managers, creatives and designers, and students or recent graduates in related fields; a background in marketing, communication, tourism or business, or proven experience in marketing, sales, events or customer experience, is recommended.
- Language: sufficient command of English to follow the classes and the technical documentation.
- Technical resources: a computer with a camera, microphone and stable internet connection, an up-to-date browser and access to common social media and digital marketing tools.
- Admission: online application, review of your profile and a short interview with the academic team.
- 01ApplicationYour details, background and documents.
- 02Instant reviewWe check that everything is complete and in order.
- 03EnrollmentChoose full payment or instalments and reserve your place.
Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.
Ask us before you enroll
Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.