Promotional Photography and Video Course
This course is designed to strengthen your online presence through striking visual content. You will learn to create high-quality images and videos that attract and convert your audience, and master lighting, composition and editing techniques to make your products or services stand out in a competitive market. It gives you the tools and knowledge to tell visual stories that connect with your customers and deliver real results.
Prior knowledge check
These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.
You are starting from scratch in this subject. The program is designed precisely for that.
What is the Promotional Photography and Video Course?
This short course covers promotional photography and video from concept to final edit, for brands, products, services, events and experiences, including nautical and tourism businesses. You will study the role of images in commercial, institutional and digital communication; the differences between artistic photography, commercial photography and conversion-oriented content; composition, visual hierarchy and the direction of the viewer's gaze; camera fundamentals such as exposure, aperture, shutter speed, ISO and white balance; video resolution, frame rate, stability and camera movement; lenses, angles and natural and artificial lighting; art direction, styling, props and moodboards; and photo editing and video post-production for posts, stories, reels, adverts and short spots.
What sets this course apart: a practical approach with exercises and real projects so you apply what you learn straight away; hands-on command of cameras, editing software and lighting equipment; visual marketing strategies to optimize content for social media and online platforms; a strong focus on visual storytelling that connects with your target audience; individual feedback to improve your skills and projects; and an applied project in which you develop a creative concept, plan and shoot a promotional session and deliver final pieces adapted to specific channels.
Program highlights
- Promotional imagery: visual language, composition and brand-consistent messaging.
- Camera technique: exposure, aperture, shutter speed, ISO, white balance and video settings.
- Lighting: natural and artificial light, contrast, volume and visual atmosphere.
- Art direction: session planning, styling, props, moodboards and directing people.
- Editing and post-production: color, retouching, montage, music, subtitles and graphics.
- Applied project: concept, shoot and final pieces for a real promotional campaign.
Syllabus of the Promotional Photography and Video Course
5 modules. Select a module to see its content.
Foundations of promotional imagery, visual language and strategic principles of photography and video for brand communication
- 1.1. The concept of promotional imagery and the role of photography and video in commercial, institutional and digital communication strategies
- 1.2. Differences between artistic photography, commercial photography, promotional audiovisual content and pieces aimed at conversion or positioning
- 1.3. Principles of visual composition for promotion: framing, balance, hierarchy, rhythm, focus and direction of the gaze
- 1.4. The relationship between brand identity, advertising message and the visual construction of coherent, persuasive promotional content
- 1.5. Basic narrative elements of promotional imagery: product, context, emotion, style and the visual call to action
Photographic technique and video recording for producing high-quality promotional content with commercial value
- 2.1. Camera fundamentals: exposure, aperture, shutter speed, ISO, white balance and sharpness control in promotional photography
- 2.2. Basic principles of video recording: resolution, frame rate, stability, camera movement and technical control of capture
- 2.3. Use of lenses, angles and focal lengths to highlight a product, person, space or experience with promotional intent
- 2.4. Natural and artificial lighting for commercial photography and video: direction of light, contrast, volume and building visual atmospheres
- 2.5. Technical set-up for different promotional formats: portrait, product, lifestyle, reels, interviews, adverts and short pieces for social media
Art direction, styling and scene production for promotional photography and video aimed at brand, product and audience
- 3.1. Creative planning of a promotional session: communication objective, core message, visual style and target audience
- 3.2. Directing the product, model, space or experience to build scenes with clear commercial intent and visual appeal
- 3.3. Styling, props, backgrounds, colors and set dressing as resources to reinforce identity, positioning and perceived value
- 3.4. Building moodboards, visual references and simple scripts to organize the photo or video session
- 3.5. Directing poses, actions, expressions and movements to convey confidence, energy, desire or credibility according to the content objective
Photo editing and video post-production for striking, consistent promotional content adapted to multiple platforms
- 4.1. Fundamentals of selecting and curating visual material: quality criteria, commercial intent, consistency and promotional usefulness
- 4.2. Basic and advanced photo editing: correction of light, color and contrast, cropping, visual clean-up and reinforcement of the brand message
- 4.3. Promotional video post-production: montage, pace, transitions, clip clean-up and a visual structure designed to capture attention
- 4.4. Integrating text, music, subtitles, graphics and visual elements to improve clarity, engagement and conversion
- 4.5. Adapting visual pieces to specific promotional formats: posts, stories, reels, adverts, short spots and sales presentations
Applied project in promotional photography and video: concept development, visual production and strategic final presentation
- 5.1. Definition of the case study: brand, product, service, event or offer to be promoted through photography and video
- 5.2. Design of the creative concept and visual strategy: target audience, key message, style, references and formats to be produced
- 5.3. Production planning: resources, location, lighting, visual script, shot sequence and technical capture criteria
- 5.4. Carrying out the photo session and recording the audiovisual material with a focus on visual quality and promotional consistency
- 5.5. Editing and post-production of the final pieces, adapted to specific promotional channels and defined communication objectives
Duration and format of the Promotional Photography and Video Course
It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.
This is the pace at which most students finish. It fits well with the installment plan.
Academic leadership and faculty
The Navalis teaching team: working professionals who teach and supervise the programs.
Dr. Marina AlcoverAcademic Director and Head of Quality Assurance
Eng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Eng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Eng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Eng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration CoordinatorObjectives of the Promotional Photography and Video Course
Career opportunities after the Promotional Photography and Video Course
Questions about the Promotional Photography and Video Course
To capture the attention of a target audience and persuade it to take a specific action, such as buying a product, booking a service or visiting a website.
No. A camera or a recent smartphone is enough to follow the exercises; the course explains how exposure, lenses and lighting work so that you get the most from your equipment.
It teaches editing and post-production principles that apply to the common photo and video editing programs, so you can work with the tools you already have or choose new ones.
Yes. Module 4 covers adapting pieces to posts, stories, reels, adverts and short spots, and the objectives include optimizing distribution and measuring engagement.
Yes. The techniques apply to any brand, product or experience, including boats, charters, marinas and tourism activities that rely on attractive imagery to sell.
You choose a brand, product or event, design the creative concept, plan and carry out the shoot and edit final pieces adapted to specific promotional channels.
The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with an applied project. It is taught fully online, with live sessions that are recorded and tutorials with the teaching staff.
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Admission process
No waiting for a call back. If your documents are in order, you can enroll in the same session.
- Profile: aimed at entrepreneurs and business owners who need attractive visual content, marketing and communication professionals, content creators and freelancers, design students and photography and video enthusiasts who want to work to a professional standard; a background in audiovisual communication, marketing or design, or experience in promotional photography and video, is helpful but not essential.
- Language: sufficient command of English to follow the classes and the technical documentation.
- Technical resources: a computer with a stable internet connection and photo and video editing software; a camera or a recent smartphone, a tripod and basic lighting are recommended for the practical exercises.
- Admission: online application, review of your profile and a short interview with the academic team.
- 01ApplicationYour details, background and documents.
- 02Instant reviewWe check that everything is complete and in order.
- 03EnrollmentChoose full payment or instalments and reserve your place.
Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.
Ask us before you enroll
Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.