Corporate Event Planning Course
This course gives you the key tools and strategies to create memorable, effective corporate events. You will learn everything from strategic planning to flawless execution, covering venue selection, supplier management, program design, logistics, communication and budget control, and master the techniques to attract, engage and retain your audience so that every event delivers the greatest possible impact.
Prior knowledge check
These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.
You are starting from scratch in this subject. The program is designed precisely for that.
What is the Corporate Event Planning Course?
This short course prepares you to plan and run corporate events from concept to close. You will study the role of events in an organization's institutional, commercial and relationship communication; the main types, from conferences and conventions to product launches, anniversaries and networking meetings; how to translate business objectives into a measurable event proposal; audience definition, concept, narrative and format; scheduling, milestones and responsibilities; venue and date selection for in-person, hybrid and virtual events; logistics, suppliers and technical production; registration and welcome; communication and protocol; and the experience of attendees on site and online.
What sets this course apart: real-world case studies that tackle common challenges in corporate event planning; downloadable tools and templates ready to use in your own projects; a focus on innovation, with current trends in event technology, sustainability and design; practical attention to budget control, supplier negotiation and return on investment; coverage of hybrid and virtual formats alongside in-person events, including maritime and nautical venues; and an applied project in which you design, plan and evaluate a complete corporate event for a real or simulated organization.
Program highlights
- Corporate event foundations: event types, business objectives and the organizing team.
- Strategic design: purpose, target audience, concept, narrative and project schedule.
- Logistics and production: venues, suppliers, sound, lighting, screens and streaming.
- Attendee experience: registration, welcome, hospitality and flow of the program.
- Communication and protocol: invitations, precedence, speakers and hybrid formats.
- Applied project: a full event plan with budget, contingency plan and evaluation.
Syllabus of the Corporate Event Planning Course
5 modules. Select a module to see its content.
Foundations of corporate event planning, event types, strategic objectives and the overall structure of professional planning
- 1.1. The concept of the corporate event and its role in an organization's institutional, commercial, relationship and strategic communication
- 1.2. Types of corporate events: conferences, conventions, launches, anniversaries, networking, internal fairs and business meetings
- 1.3. The relationship between business objectives, brand identity and the design of corporate experiences aligned with organizational strategy
- 1.4. General phases of organizing a corporate event: concept, planning, production, delivery, evaluation and close
- 1.5. Roles and structure of the organizing team: event management, operational coordination, logistics, protocol, communication and technical support
Strategic event design, concept definition, target audience and comprehensive planning of the corporate project
- 2.1. Defining the purpose of the event and turning institutional or commercial objectives into a specific, measurable proposal
- 2.2. Identifying the target audience: executives, clients, staff, partners, press, investors or mixed audiences depending on the type of event
- 2.3. Building the event concept: theme, narrative, tone, format, expected experience and alignment with the organization's culture
- 2.4. Overall project planning: schedule, milestones, responsibilities, resources and task sequence for orderly delivery
- 2.5. Choosing the venue, date, duration and in-person, hybrid or virtual format according to strategic needs and the attendee profile
Logistics, production and operational coordination of resources for the efficient delivery of corporate events
- 3.1. Event logistics: spaces, layout, access, signage, furniture, set-up, dismantling and circulation flows
- 3.2. Coordination of suppliers and services: catering, audiovisuals, decoration, furniture, technology, transport and support staff
- 3.3. Technical production: sound, lighting, screens, connectivity, streaming, staging and support for corporate presentations
- 3.4. Organizing registration, badge issuing, welcome and initial attention to attendees with speed, good image and order
- 3.5. Managing operational timings during the event: rehearsals, opening, speeches, breaks, transitions and formal close of activities
Communication, protocol and attendee experience at in-person, virtual and hybrid corporate events
- 4.1. Event communication strategy: calls to attend, invitations, confirmations, reminders and key messages before, during and after
- 4.2. Designing the attendee experience: attention, hospitality, journey, interaction, comfort and overall perception of the host brand
- 4.3. Corporate and institutional protocol: precedence, treatment of special guests, order of speakers and business ceremonial
- 4.4. Content management and program moderation: presenters, panels, talks, executive speeches and activation of corporate spaces
- 4.5. Communication at virtual and hybrid events: platforms, digital interaction, user support and adapting content to remote audiences
Applied project: design, production and evaluation of a corporate event for a real or simulated organization
- 5.1. Definition of the case study: type of organization, event objective, target audience, format and institutional or commercial scope
- 5.2. Development of the strategic event concept: narrative, value proposition, expected experience and overall program structure
- 5.3. Preparation of the operational plan: schedule, venue, suppliers, technical resources, registration, protocol and team coordination
- 5.4. Design of the communication and invitation plan: invitations, messages, attendee experience and interaction before and during the event
- 5.5. Preparation of the budget, the contingency plan and the system for evaluating the event's performance and results
Duration and format of the Corporate Event Planning Course
It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.
This is the pace at which most students finish. It fits well with the installment plan.
Academic leadership and faculty
The Navalis teaching team: working professionals who teach and supervise the programs.
Dr. Marina AlcoverAcademic Director and Head of Quality Assurance
Eng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Eng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Eng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Eng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration CoordinatorObjectives of the Corporate Event Planning Course
Career opportunities after the Corporate Event Planning Course
Questions about the Corporate Event Planning Course
To support business goals: strengthening the brand, motivating the team, building relationships with clients and partners or generating new business opportunities.
Yes. Venue and format selection covers in-person, hybrid and virtual options, and module 4 covers platforms, digital interaction and content for remote audiences.
Yes. Supplier negotiation, cost control and return on investment run through the course, and the applied project includes preparing a full budget and contingency plan.
Yes. Module 4 covers corporate and institutional protocol, precedence, the treatment of special guests and the order of speakers.
Yes. The course provides downloadable tools and templates for planning, scheduling and coordination that you can adapt to your own events.
You choose an organization and an event objective and develop the concept, operational plan, communication plan, budget, contingency plan and evaluation system.
The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with an applied project. It is taught fully online, with live sessions that are recorded and tutorials with the teaching staff.
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Admission process
No waiting for a call back. If your documents are in order, you can enroll in the same session.
- Profile: aimed at marketing and communication professionals, freelance event planners who want to professionalise their service, HR and administration staff who organize internal events, entrepreneurs who want to generate leads and strengthen their brand through events, and students of communication, marketing or public relations; a background in marketing, communication, tourism, business administration or similar, or experience in organizing events, is helpful but not essential.
- Language: sufficient command of English to follow the classes and the technical documentation.
- Technical resources: a computer with a stable internet connection, an up-to-date browser and software to view PDF documents and spreadsheets.
- Admission: online application, review of your profile and a short interview with the academic team.
- 01ApplicationYour details, background and documents.
- 02Instant reviewWe check that everything is complete and in order.
- 03EnrollmentChoose full payment or instalments and reserve your place.
Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.
Ask us before you enroll
Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.