Social Media and Interactive Content Course
Boost your online presence with this social media and interactive content course. You will learn to build effective strategies to connect with your audience, generate engagement and reach your marketing goals, and master current trends in visual content, storytelling and interactive formats so you stand out online. The course gives you the skills and tools to build a strong brand and manage online communities successfully.
Prior knowledge check
These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.
You are starting from scratch in this subject. The program is designed precisely for that.
What is the Social Media and Interactive Content Course?
This short course covers social media from strategy to publication, with a focus on content that invites participation. You will study how social platforms have evolved into spaces for communication, positioning, community and business; the formats, consumption patterns, algorithms and audiences of the main networks; content objectives, audience segmentation, content pillars and editorial calendars; writing hooks and short, channel-specific copy; interactive formats such as polls, questions, quizzes, sliders, challenges and gamified content; user-generated content; and the production workflow from idea and script to editing, scheduling and publishing in vertical, horizontal and square formats.
What sets this course apart: hands-on use of design and editing tools to create striking images and video; engagement strategies to build lasting relationships with your audience; analytics and measurement to optimize campaigns and estimate the return on your actions; best practice for managing and scheduling content across several platforms; a strong focus on designing polls, quizzes and other interactive formats that increase participation; and an applied project in which you build and produce a complete interactive social media strategy for a real or simulated brand, including nautical and tourism businesses.
Program highlights
- Social media foundations: platforms, algorithms, audiences and principles of digital communication.
- Content strategy: objectives, segmentation, content pillars and editorial calendars.
- Interactive formats: polls, quizzes, sliders, challenges, votes and user-generated content.
- Multiformat production: scripting, capture, editing and adapting to stories, reels and shorts.
- Attention and retention: hooks, the first seconds and narrative optimization.
- Applied project: an interactive social media strategy with calendar, content and KPIs.
Syllabus of the Social Media and Interactive Content Course
5 modules. Select a module to see its content.
Foundations of social media, digital ecosystems and strategic principles of interactive communication for brands
- 1.1. The concept of the digital social network and the evolution of platforms as spaces for communication, positioning, community and business
- 1.2. Distinctive features of the main social networks: formats, consumption patterns, algorithms and types of audience
- 1.3. The role of interactive content in capturing attention, encouraging user participation and building more memorable digital experiences
- 1.4. The relationship between brand objectives, audience behavior and the strategic choice of platforms for publishing content
- 1.5. Principles of digital communication on social media: clarity, consistency, frequency, perceived value and a focus on interaction
Content strategy, editorial planning and message design for social media with high interaction potential
- 2.1. Defining social media content objectives: visibility, engagement, community, conversion, loyalty and positioning
- 2.2. Identifying and segmenting audiences to adapt the tone, format, frequency and value proposition of each post
- 2.3. Designing content pillars and building editorial lines consistent with the brand identity and user expectations
- 2.4. Planning content calendars: frequency, timing, narrative sequence and a balance of informative, promotional and participative formats
- 2.5. Writing for social media: hooks, clear expression, strategic brevity and adaptation to each digital channel
Creating interactive content, participative formats and creative resources to increase engagement on social platforms
- 3.1. Types of interactive content: polls, questions, quizzes, sliders, challenges, participative activities and gamified formats
- 3.2. Designing interactive visual content for stories, posts, reels, carousels and short formats that prompt a user response
- 3.3. Creating participation through comments, user-generated content, challenges, votes and collaborative actions in the digital community
- 3.4. Combining photography, video, text, graphic design and animated resources to produce more attractive and dynamic social content
- 3.5. Creative adaptation of content to specific platforms according to user behavior, viewing time and expected level of interaction
Production, editing and multiformat adaptation of content for social media and interactive digital experiences
- 4.1. The social media content production workflow: idea, script, capture, design, editing, scheduling and publishing
- 4.2. Basic and advanced editing of visual and audiovisual pieces for social media: pace, initial impact, clarity and aesthetic consistency
- 4.3. Technical adaptation of content to vertical, horizontal and square formats, stories, shorts, reels and multimedia posts
- 4.4. Use of digital tools for designing, editing, scheduling and automating content across different social ecosystems
- 4.5. Visual and narrative optimization to capture attention in the first seconds and improve user retention in interactive content
Applied project: strategy, production and management of social media with interactive content for a real or simulated brand
- 5.1. Definition of the case study: brand, business, project or initiative that needs a social media strategy with an interactive focus
- 5.2. Design of the overall strategy: objectives, audiences, selected platforms, brand tone and content pillars
- 5.3. Preparation of the editorial calendar and the system of interactive formats adapted to each planned network
- 5.4. Production of visual, written and audiovisual content pieces based on participation, consistency and expected performance
- 5.5. Definition of the community management scheme, measurement indicators and method for optimizing results
Duration and format of the Social Media and Interactive Content Course
It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.
This is the pace at which most students finish. It fits well with the installment plan.
Academic leadership and faculty
The Navalis teaching team: working professionals who teach and supervise the programs.
Dr. Marina AlcoverAcademic Director and Head of Quality Assurance
Eng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Eng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Eng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Eng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration CoordinatorObjectives of the Social Media and Interactive Content Course
Career opportunities after the Social Media and Interactive Content Course
Questions about the Social Media and Interactive Content Course
It involves users and encourages active participation, such as voting, answering or creating, instead of the passive consumption of traditional content.
Interactivity and the ability of users to create and share content themselves, building communities and connections around brands and topics.
It looks at the main social networks and their formats, algorithms and audiences, and teaches you to choose and adapt content for each one rather than focusing on a single platform.
It is helpful but not essential. Module 4 covers the production workflow and basic and advanced editing of visual and audiovisual pieces with common digital tools.
Yes. The course covers interaction metrics and analytics, and the applied project includes defining indicators and a method for optimizing results.
You choose a brand or project and design its social media strategy, editorial calendar and interactive formats, produce sample content and define community management and KPIs.
The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with an applied project. It is taught fully online, with live sessions that are recorded and tutorials with the teaching staff.
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Admission process
No waiting for a call back. If your documents are in order, you can enroll in the same session.
- Profile: aimed at digital marketing professionals, community managers and content creators, entrepreneurs and business owners who need a strong online presence, students and recent graduates in communication, marketing or related fields, and anyone who wants to create impactful content; a background in communication, marketing, journalism, design or advertising, or experience in social media management, is helpful but not essential, as is familiarity with the main platforms and image and video editing tools.
- Language: sufficient command of English to follow the classes and the technical documentation.
- Technical resources: a computer with camera and microphone, a stable internet connection, an up-to-date browser and image and video editing software.
- Admission: online application, review of your profile and a short interview with the academic team.
- 01ApplicationYour details, background and documents.
- 02Instant reviewWe check that everything is complete and in order.
- 03EnrollmentChoose full payment or instalments and reserve your place.
Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.
Ask us before you enroll
Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.