Short course300 h · Online · 5 modules

Digital Marketing for Marinas Course

This course is designed to drive your nautical business forward online. You will learn how to stand out in a competitive market, attract new customers and retain existing ones through effective digital strategies. The program gives you the tools and knowledge you need to manage your online presence, create engaging content and measure the return on your investment, from local SEO and online berth booking to targeted advertising and analytics.

Duration300 h
ModeOnline
Start1 December
Modules5
Program diagnosis

Prior knowledge check

These are the skills this program gives you. Tick the ones you already master and we will tell you which part of the syllabus is for you.

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You are starting from scratch in this subject. The program is designed precisely for that.

About the program

What is the Digital Marketing for Marinas Course?

This short course teaches you to plan and run the digital marketing of a marina or leisure port. You will study who the marina customer is, how to define a value proposition and position the marina against its competitors, and how to plan for seasonality with a marketing plan; build a website that converts, with online berth booking systems, local SEO, listings on Google and nautical platforms and a good user experience; create visual content, events and community, collaborations, an editorial calendar and a review management routine; run Google and social media campaigns segmented by type of boater, with remarketing and a controlled budget; and measure occupancy and conversion indicators to improve continuously.

What sets this course apart: it is built specifically around the marina business, with berths, seasonality and complementary services at the center rather than generic e-commerce; it combines SEO, social media, email, paid advertising and analytics in a single coherent plan; it is designed for busy professionals, with online modules at your own pace and strategies ready to apply; and it ends with a final project in which you write a complete digital marketing plan for a real or realistic marina.

Program typeShort course
ModeOnline
Duration300 hours
Modules5
Start1 December

Program highlights

  • Marketing foundations for marinas: customer, value proposition, positioning, seasonality and marketing plan.
  • Web presence and bookings: marina website, online berth booking, local SEO and user experience.
  • Listings on Google and nautical platforms to be found by boaters searching for a berth.
  • Social media and content: visual content, events, community, collaborations and review management.
  • Digital advertising: Google and social campaigns, boater segmentation, remarketing and budget.
  • Final project: a complete digital marketing plan for a marina, measured with occupancy and conversion KPIs.
Syllabus

Syllabus of the Digital Marketing for Marinas Course

5 modules. Select a module to see its content.

Module 1

Marketing for marinas

  • 1.1. The marina customer
  • 1.2. Value proposition
  • 1.3. Positioning against the competition
  • 1.4. Seasonality
  • 1.5. Marketing plan
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 2

Web presence and bookings

  • 2.1. The marina website
  • 2.2. Online berth booking systems
  • 2.3. Local SEO
  • 2.4. Listings on Google and nautical platforms
  • 2.5. User experience
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 3

Social media and content

  • 3.1. Visual content for the marina
  • 3.2. Events and community
  • 3.3. Collaborations
  • 3.4. Editorial calendar
  • 3.5. Review management
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 4

Digital advertising

  • 4.1. Google campaigns
  • 4.2. Social media advertising
  • 4.3. Segmenting boaters
  • 4.4. Remarketing
  • 4.5. Budget
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 5

Measurement and final project

  • 5.1. Occupancy and conversion indicators
  • 5.2. Analytics
  • 5.3. Continuous improvement
  • 5.4. Success stories
  • 5.5. Final project: a digital marketing plan for a marina
At this stage
60 hestimated workload
5 wkweeks at your pace
Plan your pace

Duration and format of the Digital Marketing for Marinas Course

It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.

4 h30 h
With 12 h per week
6
months to finish
25 weeks
weeks in total

This is the pace at which most students finish. It fits well with the installment plan.

Faculty

Academic leadership and faculty

The Navalis teaching team: working professionals who teach and supervise the programs.

Dra. Marina AlcoverDr. Marina AlcoverAcademic Director and Head of Quality Assurance
Ing. Diego CifuentesEng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Cap. Javier Abaroa (MCA)Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerDr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dra. Nuria LlobregatDr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Ing. Javier BañulsEng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Ing. Sofía MarquinaEng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Ing. Tomás RieraEng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration Coordinator
Objectives

Objectives of the Digital Marketing for Marinas Course

01Attract and convert prospective customers for berths and marina services by optimizing the online presence (SEO, SEM and social media) to bring in qualified traffic and generate leads with valuable content and attractive offers.
02Consolidate the marina's digital visibility for sustainable growth through an SEO strategy, valuable content and web analytics that improve reach and engagement.
03Implement effective digital marketing strategies that increase brand awareness and occupancy, combining SEO/SEM, social media and email campaigns that turn qualified traffic into bookings.
04Extend the marina's reach through digital channels to a wider and more diverse audience with segmented campaigns and relevant nautical content that encourages interaction.
05Optimize the digital marketing investment to maximize return, analyzing the customer journey, applying advanced SEO/SEM and measuring ROI with analytics tools to adjust campaigns in real time.
06Build digital communication that resonates with boaters and marina users and creates a loyal community, with segmented content on blogs, social media and email that informs, entertains and solves common problems of life afloat.
Careers

Career opportunities after the Digital Marketing for Marinas Course

01Content marketing specialistcreating and managing relevant, engaging content to attract and retain marina customers.
02Social media managerdeveloping and running social media strategies that increase the marina's visibility and engagement.
03Marketing data analystcollecting and analyzing data to optimize digital campaigns and improve ROI.
04SEO/SEM specialistimproving the marina's online presence through search engine optimization and search engine marketing.
05Email marketing managerdesigning and running campaigns that promote the marina's services, events and special offers.
06Digital marketing consultant for marinas and online reputation manageradvising on strategy and trends and responding to customer comments and reviews.
Frequently asked questions

Questions about the Digital Marketing for Marinas Course

To attract and retain customers, from boat owners looking for a berth to visiting boaters, through online strategies that raise occupancy and revenue from berths and complementary services.

Local SEO and well-kept listings on Google and nautical platforms capture people already searching, while targeted social and Google ads with remarketing reach boaters by area and type of boat. The course shows how to combine them.

Yes. The web presence module covers the marina website, online berth booking systems and the user experience needed to turn visits into bookings.

The first module looks at seasonality as part of the marketing plan, and the advertising and content modules show how to adjust budget, campaigns and calendar to high, mid and low season.

It helps but is not essential. The course starts from the fundamentals of marketing for marinas and builds up to advertising and analytics step by step.

You write a complete digital marketing plan for a real or realistic marina, covering positioning, website and bookings, content, advertising and the KPIs you will use to measure occupancy and conversion.

Fully online, through a virtual campus available 24/7, with live sessions that are recorded and tutorials with the teaching staff.

The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with a final project. You can progress at your own pace within the schedule set when you enroll.

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Online admission

Admission process

No waiting for a call back. If your documents are in order, you can enroll in the same session.

Entry requirements
  • Profile: aimed at marina owners and managers who want to increase online visibility and attract and retain customers, marketing and communication staff in the nautical sector, entrepreneurs and freelancers in the maritime field, marina customer service and sales staff who want to turn leads into bookings, and students and recent graduates in tourism or marketing; a background in marketing, communication or business, or experience in digital marketing, is helpful, and knowledge of the nautical sector is a plus.
  • Language: sufficient command of English to follow the classes and the technical documentation.
  • Technical resources: a computer with a fast internet connection and up-to-date software; familiarity with web analytics, social media and advertising platforms is useful.
  • Admission: online application, review of your profile and a short interview with the academic team.
  1. 01
    Application
    Your details, background and documents.
  2. 02
    Instant review
    We check that everything is complete and in order.
  3. 03
    Enrollment
    Choose full payment or instalments and reserve your place.
Start my applicationFrom $168 deposit

Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.

Any questions?

Ask us before you enroll

Leave your details and admissions will write to you to answer any questions. If you are already sure, you can apply and pay in the same session.

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