Short course300 h · Online · 5 modules

Maritime Social Media Management Course

This course gives you the skills to build and run an effective social media presence for organizations in the maritime sector. You will learn to map stakeholders and audiences, position a maritime brand, plan content pillars and calendars, write precise technical copy, produce photos and short videos on board and in port, manage channels and communities, handle reviews and conflicts, run social ads with remarketing and conversion, and protect your brand with compliance rules, crisis protocols and operating procedures.

Duration300 h
ModeOnline
Start1 December
Modules5
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About the program

What is the Maritime Social Media Management Course?

This short course prepares you to manage social media for shipping companies, ports, marinas, shipyards, nautical tourism businesses and maritime suppliers. You will study the maritime ecosystem and its stakeholders, value proposition and positioning, B2B and B2C segmentation and the maritime customer journey, content architecture and brand voice, evidence-based storytelling and technical copywriting, visual content captured safely and with permission, short video and multiformat repurposing, platform-specific management, community management and customer care, reputation and digital conflict management, media planning, ad targeting, remarketing, landing pages and conversion optimization, and finally legal compliance, sensitive content and crisis communication.

What sets this course apart: strategies adapted to the particularities of the maritime sector, where technical credibility and safety messaging matter; practical attention to capturing content on board and in port while respecting safety, permissions and privacy; a complete view that links organic content, community care and paid campaigns; professional operating tools such as SLAs, templates, checklists and escalation by severity; and a final project in which you build a comprehensive social media plan for a maritime organization.

Program typeShort course
ModeOnline
Duration300 hours
Modules5
Start1 December

Program highlights

  • Maritime brand strategy: stakeholder map, positioning, audiences and brand voice.
  • Content production: technical copywriting, photos and short video on board and in port.
  • Community management: moderation, customer care, reviews and digital conflict handling.
  • Social ads: media plan, B2B targeting, remarketing, landing pages and conversion.
  • Brand safety: image rights, privacy, sensitive incidents and crisis communication.
  • Final project: an integrated social media plan with operating procedures for a maritime organization.
Syllabus

Syllabus of the Maritime Social Media Management Course

5 modules. Select a module to see its content.

Module 1

Maritime social media strategy, brand positioning and audience definition in the shipping and port sector

  • 1.1. The maritime ecosystem and stakeholder map: shipping companies, ports, marinas, shipyards, nautical tourism and suppliers
  • 1.2. Value proposition and positioning: technical differentiators, credibility, proof and a sector-specific editorial tone
  • 1.3. Advanced audience segmentation: B2B and B2C, professional profiles, intent and the maritime customer journey
  • 1.4. Content architecture: thematic pillars, series, calendar, frequency and multichannel consistency
  • 1.5. Brand voice and style guide: technical versus popular language, terminology, cultural sensitivity and reputation
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 2

Maritime content production: copywriting, photography and video, technical storytelling and multiformat reuse

  • 2.1. Evidence-based maritime storytelling: operational cases, safety, innovation and brand narrative
  • 2.2. Sector copywriting: clarity, precision, compliance, calls to action and reducing ambiguity in technical messages
  • 2.3. Visual content on board and in port: composition, safety, permissions, privacy and capture in real conditions
  • 2.4. Short video and native formats: script, pace, subtitles, industrial B-roll and consistent identity
  • 2.5. Smart repurposing: clips, carousels, threads, newsletters and evergreen pieces for social search
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 3

Channel operations, community management and user care in multicultural, high-demand environments

  • 3.1. Management by platform: objectives per channel, editorial guidelines and format adaptation (LinkedIn, Instagram, TikTok, X, YouTube)
  • 3.2. Professional community management: moderation, engagement, response protocols and internal escalation
  • 3.3. Customer care on social media: SLAs, templates, incident resolution and case traceability
  • 3.4. Reputation and review management: technical responses, tone, evidence, service recovery and crisis prevention
  • 3.5. Managing digital conflicts: de-escalation, boundaries, problematic users and protecting the team
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 4

Growth, digital advertising and acquisition: social ads, targeting, remarketing and conversion for maritime services

  • 4.1. Maritime media plan: objectives by funnel stage, budget, creatives and a calendar aligned with sector milestones
  • 4.2. Ad targeting: interest audiences, lookalikes, lists, port geolocation and B2B profiles
  • 4.3. Creatives that convert: offers, social proof, real cases, guarantees and safety and trust messages
  • 4.4. Remarketing and sequences: decision windows, automations, recovery and reducing friction
  • 4.5. Landing pages and CRO: UX, copy, forms, bookings, payments and conversion rate measurement
At this stage
60 hestimated workload
5 wkweeks at your pace
Module 5

Compliance, risk management and final project: protocols, brand safety and an integrated maritime social media plan

  • 5.1. Legal and compliance: image rights, privacy, data, commercial claims and regulations applicable to the sector
  • 5.2. Operational security and sensitive content: communicating incidents, limits, confidentiality and approval chains
  • 5.3. Reputation management in a crisis: spokespeople, key messages, internal coordination and multichannel communication
  • 5.4. Operating manual (SOPs): roles, workflows, checklists, templates, SLAs and escalation by severity
  • 5.5. Partnerships and co-marketing: ports, marinas, events, technical influencers and brand safety criteria
At this stage
60 hestimated workload
5 wkweeks at your pace
Plan your pace

Duration and format of the Maritime Social Media Management Course

It is 300 hours. Tell us how many you can study each week and we will tell you when you will really finish.

4 h30 h
With 12 h per week
6
months to finish
25 weeks
weeks in total

This is the pace at which most students finish. It fits well with the installment plan.

Faculty

Academic leadership and faculty

The Navalis teaching team: working professionals who teach and supervise the programs.

Dra. Marina AlcoverDr. Marina AlcoverAcademic Director and Head of Quality Assurance
Ing. Diego CifuentesEng. Diego CifuentesSenior Lecturer in Naval Welding and Non-Destructive Testing; Head of QA/QC for Welded Joints
Cap. Javier Abaroa (MCA)Capt. Javier Abaroa (MCA)Senior Lecturer in Ship Handling, Electronic Navigation (ECDIS/Radar/ARPA) and GMDSS; STCW Compliance and Bridge Resource Management Coordinator
Dr. Pau FerrerDr. Pau FerrerSenior Lecturer in Naval Architecture and Simulation; Director of the Hydrodynamics and CFD Laboratory
Dra. Nuria LlobregatDr. Nuria LlobregatSenior Lecturer in Marine Meteorology, SAR and Operational Safety; Navigation Risk Management Coordinator
Ing. Javier BañulsEng. Javier BañulsSenior Lecturer in Electrical Engineering, Automation and ETO Engineering; Electronic Integration and Engine Alarms Coordinator
Ing. Sofía MarquinaEng. Sofía MarquinaSenior Lecturer in Materials, Composites and Corrosion Protection; Coordinator of the Advanced Paints and Coatings Line
Ing. Tomás RieraEng. Tomás RieraSenior Lecturer in Propulsion, Alternative Energy and Hybrid Systems; Energy Performance and Vibration Coordinator
Objectives

Objectives of the Maritime Social Media Management Course

01Build and maintain an engaged online community through interaction and moderation strategies, monitoring activity and answering comments and inquiries promptly and professionally.
02Strengthen the digital presence of a maritime organization by working with sector keywords and valuable content that improve visibility in social and web search.
03Analyze and monitor online reputation with social listening and sentiment analysis, spotting mentions, trends and areas for improvement and handling image crises with established protocols.
04Create attractive and relevant content for maritime audiences, researching industry trends and needs and adapting formats such as text, image and video to maximize reach and interaction.
05Implement social media strategies that raise brand awareness and generate qualified leads, combining specialist content such as case studies and webinars with paid campaigns aimed at decision-makers in shipping, ports and logistics.
06Encourage dialogue with customers and key stakeholders, building trust through proactive communication, active listening and effective problem-solving adapted to each profile.
Careers

Career opportunities after the Maritime Social Media Management Course

01Maritime community managercontent creation and management for sector companies, with a focus on audience interaction and community growth.
02Maritime digital marketing specialistonline marketing strategies for shipping companies, ports and other maritime businesses.
03Maritime social media analystmonitoring and analysis of social data to identify trends, opportunities and threats.
04Maritime online reputation managermonitoring and management of the online reputation of companies and professionals in the sector.
05Maritime audiovisual content creatorvideos, podcasts and other content promoting products, services and events of the sector.
06Maritime social media advertising specialistpaid social campaigns that optimize budget and return on investment.
Frequently asked questions

Questions about the Maritime Social Media Management Course

To improve communication with customers and stakeholders, build a community, raise brand awareness, generate leads, manage reputation and share relevant sector information.

LinkedIn, Instagram, TikTok, X and YouTube, with objectives, editorial guidelines and formats adapted to each channel and to B2B or B2C audiences.

Yes. A full module covers media planning, ad targeting, creatives, remarketing sequences, landing pages and conversion measurement for maritime services.

The final module covers image rights, privacy, communicating incidents, approval chains and crisis communication, so your channels stay safe and consistent under pressure.

It helps, but the course builds the strategy from the ground up; what matters most is good written communication and an interest in the maritime sector.

You design an integrated social media plan for a maritime organization, including audiences, content pillars, a campaign outline and an operating manual with roles, SLAs and escalation.

Fully online, through a virtual campus available 24/7, with live sessions that are recorded, real case studies and tutorials with the teaching staff.

The course comprises 300 hours of study across 5 modules of about 60 hours each and ends with an applied project. You can progress at your own pace within the schedule set when you enroll.

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Online admission

Admission process

No waiting for a call back. If your documents are in order, you can enroll in the same session.

Entry requirements
  • Profile: aimed at maritime marketing professionals, communication managers at shipping companies, community managers at port and marina operators, maritime entrepreneurs and start-ups, and students and recent graduates in maritime fields; a background in marketing, communication, journalism or advertising, or proven experience in social media management, is recommended, and familiarity with the maritime industry is an advantage.
  • Language: sufficient command of English to follow the classes and the technical documentation.
  • Technical resources: a computer with camera and microphone, a stable internet connection, an up-to-date browser and access to the main social platforms and a scheduling tool such as Hootsuite or Buffer.
  • Admission: online application, review of your profile and a short interview with the academic team.
  1. 01
    Application
    Your details, background and documents.
  2. 02
    Instant review
    We check that everything is complete and in order.
  3. 03
    Enrollment
    Choose full payment or instalments and reserve your place.
Start my applicationFrom $184 deposit

Admission is provisional until the committee validates the documents provided. If you do not meet the requirements, the full amount is refunded.

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